Seafood Brand

BRANDING & IDENTITY

Shaping brands with memory, magnetism, and meaning.

In a world where everyone scrolls and forgets, branding isn’t just visual - it’s neurological. I build identities that tap into emotion, reward cognitive fluency, and anchor themselves in memory. The result…Brands that feel instantly familiar… and impossible to ignore.

Challenge:
AL, a Gulf-based seafood brand, had strong products — but lacked a memorable brand identity.

Strategic Solution:
I created a visual system that merged tradition with modernity:

• Logo rooted in Arabic calligraphic curves and fish symbolism

• Color palette of deep blue, gold, and sea-glass aqua to signal premium freshness

• Typography pairing (Comfortaa + Apron) for a modern, human feel

• Developed repeatable patterns for packaging, evoking traditional fishing nets + ocean flow
  
  

Impact:
→ A brand that feels native to the region, yet globally elegant
→ Packaged storytelling that speaks to heritage, quality, and trust