Repositioning a Wellness Brand

BRANDING & IDENTITY

Shaping brands with memory, magnetism, and meaning.

In a world where everyone scrolls and forgets, branding isn’t just visual… it’s neurological. I build identities that tap into emotion, reward cognitive fluency, and anchor themselves in memory. The result? Brands that feel instantly familiar… and impossible to ignore.

Strategic Solution:

I authored a long-form storytelling campaign that made sustainability tangible:

• Their scope spanned from Bali to Botswana, the UAE, Iceland, and Brazil.

• Connected these initiatives to their “multiverse” — a tokenized engagement layer

• Wrote in a tone that blended climate urgency with spiritual optimism

• Provided a holistic strategy to tie up their brand image and campaigns (paid + organic both).
  
  

Impact: → Elevated the brand from wellness retailer → to sustainability thought leader → Created a scalable CSR content format for future campaigns → Helped build emotional trust with eco-conscious audiences. Gave coherence & connectivity to their digital footprint and marketing efforts.