✦ Projects
Multi-Campaign Funnel
Scale across five markets (Brazil, UAE, Botswana, Bali, Iceland) with precision targeting and minimal budget waste.
Year
2023
Service
Funnel Designer + Campaign Manager
Industry
Wellness
Client
NDA
Highlights
Solution:
During this role, I structured and managed 34+ active Meta ad sets, each mapped to a specific customer journey stage:
Prospecting campaigns used emotional visual hooks + educational CTAs
Retargeting campaigns focused on testimonials, urgency-based offers, and FAQs
Used per-country optimization logic (e.g., CPC as low as 0.04–0.18 AED in Brazil and Bali)
Results:
→ 12.4M+ total impressions
→ 71,846 link clicks at CPCs as low as 0.03 AED
→ Built a replicable funnel system scalable by region or product
Meta Pixel + Conversion API Integration – Funnel Tracking Optimization
Challenge: Client needed to prove campaign ROI beyond vanity metrics — with real sales attribution and zero auction overlap.
Strategic Fixes:
Integrated Meta Pixel with Google Analytics and Meta’s Conversion API
Diagnosed and resolved auction overlap (down to 0%)
Mapped conversion events:
→ PageViews: 84.9K
→ Leads: 984
→ AddToCarts: 582
→ Checkouts: 124
→ Purchases: 100
Impact: → Enabled smarter budget reallocation → Made real performance visible to clients — in numbers that mattered → Reduced wasted spend + increased targeting precision
