Mother’s Month Paid Campaign

PERFORMANCE & PAID MEDIA

Turning cold traffic into high-converting brand believers — through strategy, storytelling, and behavioral psychology.
In the attention economy, it’s not about shouting louder — it’s about understanding what moves people. I craft media funnels that shift audiences from passive awareness to intentional action, using psychological levers, emotional resonance, and data-informed sequencing.

Challenge:
Scale reach, qualified leads, and purchases during a culturally significant “Mother’s Month” campaign — with a modest budget and tight timelines.

Strategic Approach:
I developed a multi-stage performance funnel tailored to audience intent and emotional relevance — blending paid media with human-first storytelling and psychology-backed triggers. Each touchpoint was designed to reduce friction, deepen connection, and prime action.

Impact Delivered:
→ 840K+ reach | 1.16M impressions
→ 897 high-intent leads | 85 verified conversions
→ Achieved full-funnel performance on a lean 3,150 AED budget